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文章基本信息

  • 标题:Education Marketing Research
  • 本地全文:下载
  • 作者:Xiaogang Yang
  • 期刊名称:Theoretical Economics Letters
  • 印刷版ISSN:2162-2078
  • 电子版ISSN:2162-2086
  • 出版年度:2016
  • 卷号:06
  • 期号:05
  • 页码:1180-1185
  • DOI:10.4236/tel.2016.65111
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:“Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the misuse and mix, which is not conducive to the development and application of this new subject of marketing. The analysis of this paper shows that: there are four essential differences in the understanding of “educational marketing” in the education and business circles and two suggestions are put forward to solve the problem.
  • 关键词:Education Marketing;Educational Organization Marketing;Consumer Education;Educational Marketing
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