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文章基本信息

  • 标题:The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises
  • 本地全文:下载
  • 作者:Xiaogang Yang
  • 期刊名称:American Journal of Industrial and Business Management
  • 印刷版ISSN:2164-5167
  • 电子版ISSN:2164-5175
  • 出版年度:2016
  • 卷号:06
  • 期号:07
  • 页码:829-834
  • DOI:10.4236/ajibm.2016.67077
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:The results indicated that the logistics strategic alliance has obvious advantages and benefits to economies of scale, and building strategic alliance of logistics is an effective way for the chain marketing enterprises to achieve economies of scale, which can enhance their core competitiveness. In this paper, the author pointed out the specific measures of the chain marketing enterprises to construct and consolidate logistics strategic alliance.
  • 关键词:Chain Marketing Enterprise;Logistics Strategic Alliance;Advantage;Scale Economy;Measure
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