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  • 标题:Commercial guanxi in the context of Chinese native culture: An exploratory research
  • 本地全文:下载
  • 作者:Tao Wang ; Lurong Chen
  • 期刊名称:Frontiers of Business Research in China
  • 印刷版ISSN:1673-7326
  • 电子版ISSN:1673-7431
  • 出版年度:2009
  • 卷号:3
  • 期号:1
  • 页码:79-102
  • DOI:10.1007/s11782-009-0005-3
  • 出版社:Higher Education Press, co-published with Springer-Verlag GmbH
  • 摘要:Recently, guanxi has become one of the hottest topics in domestic academia. Although relationship and guanxi are the same in Chinese characters, significant differences exist between the “relationship” in the western academic context and what Chinese people are familiar with, the Chinese “ guanxi ”. The indiscriminate imitation of the western relationship marketing in China neglecting the Chinese native culture context is detrimental to a true and thorough understanding of the Chinese relationship marketing practice. Therefore, it is of great significance to conduct research on guanxi in the Chinese native commercial context. Based on domestic and foreign literature review, this paper uses a qualitative research method including content analysis and focus group to get a thorough understanding of guanxi both from the academia and from the practitioners, followed by quantitative analysis methods including questionnaire investigation and factor analysis to develop a native commercial guanxi concept scale. After comparison of the qualitative and quantitative research results, an integrated guanxi concept system is built, which lays foundation for the future guanxi research.
  • 关键词:guanxi; guanxi scale; concept system
  • 其他关键词:关系,关系量表,概念体系
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