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文章基本信息

  • 标题:Management of Third Party E-commerce Platform
  • 本地全文:下载
  • 作者:Baoming Zhang ; Man Ren
  • 期刊名称:Advances in Information Technology and Management
  • 印刷版ISSN:2167-6372
  • 出版年度:2012
  • 卷号:1
  • 期号:3
  • 页码:142-145
  • 语种:English
  • 出版社:World Science Publisher
  • 摘要:Nowadays, third party e-commerce platforms are expanding fast, but there are many problems. The sources of these problems are issues of trust, risk and interest. Based on the knowledge of e-commerce platform ecosystem, this article explores the management of third party e-commerce platform in three sources. Through setting up self-organized network alliance, raising the admittance thresholds of goods, fastening the identification authentication mechanism and diversifying the interest allocation, third party e-commerce platforms will have lesser risk and be trusted by more consumers and the interest allocation will be more balanced. In this way, third party e-commerce platforms will be more standardized and efficient.
  • 关键词:E-commerce;Platform management;Trust;Risk;Interests
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