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文章基本信息

  • 标题:Online customer loyalty improvement: based on TAM psychological perception and loyal behavior model
  • 本地全文:下载
  • 作者:Baoming Zhang ; Cheng He
  • 期刊名称:Advances in Information Technology and Management
  • 印刷版ISSN:2167-6372
  • 出版年度:2012
  • 卷号:1
  • 期号:4
  • 页码:162-165
  • 语种:English
  • 出版社:World Science Publisher
  • 摘要:Customer loyalty has a wider impact on business income and it mainly depends on customer trust, customer satisfaction and customer value. Based on TAM perception and loyalty behavior model, an influencing mechanism of customer loyalty is presented, and some influencing factors are analyzed. Customer loyalty can be measured by some indicators, through the correlation analysis, factors such as product quality, service quality, and the website design have bigger impact on it. So some strategies to improve customer loyalty are presented finally.
  • 关键词:Technology Acceptance Model;Psychological perception;Loyalty;AHP
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